Highline Spirits
BRAND IDENTITY / LOGO / LABEL
Highline is the maker of artfully crafted spirits, boldly reimagining age-old traditions to create new, captivating expressions.
Logo Design
The Highline Spirits brand mark takes a fresh, cultured approach. It is simple and implies luxury. But, it uses an almost regal, statuesque style and combines it with dynamic, primitive poses, giving our icon a sense of origin and intrigue not often seen.
Highline Brand Palette An imaginative palette inspired by cultural discoveries in art, food, and architecture.
Icon Design
The term" “chimera” has come to describe a mythical or fictional creature with part blended from various animals, to describe anything composed of very disparate parts, or perceived as wildly imaginative, implausible, or dazzling.
For each icon, we imagined a fresh take on Highline’s intention of bringing both spirits and cultures together. We’ve combined the wild and unexpected with everyday life intrinsics.
This culmination of elements creates an exciting and ownable brand mark that will become a story, myth, and legend all on its own.
Curious Spirits Palette is inspired by the environment of each chimera we feature and the location we source our spirits from.
Senior Art Director + Illustrator
AGENCY: Fort West
CD: Ryan Doggendorf (+ Bottle/Label Design)
STRAT: Courtney Catterton
CW: Chase Stevens