Play Campaign

ADVERTISING — PRINT / DIGITAL / TV / BRAND EVOLUTION

Gaming for Everyone

During a critical time for gaming, we helped give the brand a voice and take a stand with the reminder that gaming is for everyone. Logitech G opened up the community by accepting all players from casual to hardcore… paired with their top of the line tech. This grew the brand, and Logitech G continues to use this foundation today.

Keep Playing.

The Anthem breathes to life.

As an introduction to the series, it was important to show people you wouldn’t expect in the realm of “gamer”.

Concept: G logo as art shows consumers we know gaming

Art Director

AGENCY: New Honor Society
CD: Tom Nations
CW: Zack Swyers + Amanda Burch