Nightingale
BRAND IDENTITY CONCEPT / LOGO / PACKAGING
Evoking the legend of Florence Nightingale, also known as "The Lady with the Lamp", the famous wartime nurse who worked tirelessly through the night, Nightingale offers a new kind of curated cannabis experience for those seeking relief from pain, insomnia, and anxiety.
Logo Design
The Lady with the Lamp becomes a more modern and unique heroine without totally severing ties with the historic nurse. She wears sleep garments woven with stars and holds a light high in the night sky to guide her patients. This brand mark offers the chance for Nightingale cannabis to create its own legend.
Nightingale Brand Palette is inspired by stucco archways and velvet clad curvy sofas. Jewel tones reflect the midnight sky shining bright over far away lands.
Senior Art Director + Illustrator
AGENCY: Paradowski Creative
CD: Tony McAley
CW: Zach Sullentrup